Mission Statement

The Milky Way is a store for nursing mothers owned and operated by a nursing mother and father. That’s the two of us – Wooten and Adam Schmitz. For us, nursing has always been a family affair. We were committed to making nursing a success with our first child, Zeke, and thank goodness we were! It sometimes took the two of us working together just to get him latched on during those first days after birth! Since then, we’ve shared in all the challenges and joys that nursing and parenthood have brought. And it was these challenges and joys that inspired us to open The Milky Way, a one-stop shop for new and nursing mothers, in Charlotte and amilkyway.com worldwide.

Both in our storefront and online, we hope to provide the nurturing environment we believe is so important to successful nursing. In our retail shops and online we offer only the best, most natural and most necessary nursing aids and baby care products, a wide array of nursing bras (sizes 32B to 44H), helpful literature and a supportive environment and personalized and knowledgeable service. In addition to these services and products, our website offers breastfeeding blogs, expert tip sheets, and a recurring blog called Lisa's Corner (LC for short) with an experienced lactation consultant.

By offering these products and services we believe that we can accomplish our mission to provide parents who wish to nurse their children every opportunity to succeed at something we, ourselves, found deeply fulfilling.